Yay, I want to go!

10 December 16:30Media Evolution City

The Conference & Idélaboratoriet presents

How to create a parliament party in two years

The actual conference The Conference might happen once a year but we're creating all sorts of content, year round, exploring how we all can make ideas happen in the digital world. December 10th we invite you to an evening seminar with Uffe Elbæk, as a continuation of the make it happen track from The Conference.

For 10 years, the Swedish feminist party has tried to get into parliament. Although great coverage in media, they still haven’t made the 4% barrier. A few miles west, the Danish party The Alternative made the parliament journey, in two years.

The 10th of December, Uffe Elbæk, founder and party leader of The Alternative joins us at Media Evolution City to share his exciting journey from creating a party, crowdsourcing the party program, attracting new members and finally, getting 18 % of the Copenhageners' votes, without a budget.

Related: In 2014, Uffe closed The Conference with a much appreciated talk on how to challenge the status quo’s of the world.


Moderator: Jonas Michanek, Idélaboratoriet

16.30 Beer and snacks

17.00 "How to create a Danish parliament party in two years"

Uffe Elbaek, party leader of danish The Alternative, tells the story of how he and his peers created a party, crowdsourced the political program and how they communicated to reach new members and become a strong voice in Danish society in no time. And.. how they managed to get 18 % of the Copenhageners' votes, without a budget.

17:35 ”A Swedish Perspective on Danish The Alternative’s journey”

Emil Ejner Friis from Lund University and the MetaModerna think tank shares some insights from his study of The Alternative and how their working methods differ from the Swedish parties. How come The Alternative succeeded in two years with what parties like Feministiskt Initiative haven’t done in 10?

17:50 Comments from Heidi Avellan, political editor-in-chief at HD-Sydsvenskan and Mia Malmström, founder of First Flight, board member Media Evolution and now at IKEA Communication Creative Hub.

18:00 Hang-out

Would love for you to join us! Don't forget to register, the event is free but seats are limited.

Lots of love from Jonas, Andreas, Anja, Cecilia, Martin & Emma, your friends at The Conference and Idélaboratoriet.

All you need to know

Don't forget to register, the event is free but seats are limited. No need to bring a ticket.

Media Evolution City is located in Dockan at Stora Varvsgatan 6A. It's a 5 minute walk from Malmö Central station. Local buses 3 and 5 stops right outside the venue at the Dockan station. Make sure to take the bus in the right direction though.

Yay, I want to go!

This event is hosted by

The Conference
@theconfmalmo cecilia@mediaevolution.se

A knowledge experience, exploring complexity in the digital era through multidisciplinary perspectives. Organized annually in August by Media Evolution.

Next time: August 23-24, 2016


@idelaboratoriet jonas@idelaboratoriet.se

The purpose of Idélaboratoriet is to give value to our customers by educating and consulting organizations in the areas of idea-, creativity- and innovation management.

Our vision is to make the world a more creative and innovative place, working with organizations of today and the leaders of tomorrow.